Frequently Asked Questions

Wondering what self-care is? Or whether you have to be a new mom to join Ritual Care? Read below for answers to our most frequently asked questions.


Self-care is the practice of being good to yourself. It can be something you do, something you say, or something you think. Examples include: drinking enough fresh water (do), meeting a good friend for coffee (do), accepting or rejecting a compliment (say), or the internal mental messages you tell yourself when you look in the mirror (think).


Ritual Care is an online self-care studio and consulting practice that helps new moms feel more resilient every day. It’s designed to support women from pregnancy through early motherhood (though it’s not limited to this timeframe — keep reading). Our online studio, the Sanctuary, has programs and products — including a Free Library — and offers a free account to any mom who wants to join. Click here to visit the Sanctuary.


No-Cliché™ Self-Care is self-caring that helps you build resilience over time, not just a quick fix that may only last for five minutes (and leave you empty later). The three pillars of No-Cliché™ Self-Care are intention, intuition and perspective. To learn more, download or stream the 90-minute audio workshop here.

Sign up for the free webinar

Then, visit our online self-care studio, The Sanctuary. Grab a free tool or register for an online program, and store everything in your free account online for easy, 24/7 access.


“Early motherhood” describes the time period that starts after the postpartum year, includes toddlerhood, and ends in the “pre-K” stage (around kindgergarten). This isn’t a clinical term, nor is it set in stone — it depends on each mother’s own intuitive definition — but most moms describe feeling like they’re in “early motherhood” when they have babies between age 1 and 5.


No problem!

Ritual Care is ideal for:

  • pregnant mamas (any trimester),
  • postpartum mamas (first year or more of baby’s life), and
  • pre-K mamas (toddlers or older, but still young, children).

But, our core principles, core practices, and many strategies can also benefit you if you’re a: 

  • pre-mama who wants to get pregnant,
  • papa or partner who wants to be more informed, effective and helpful, or
  • a woman committed to taking better care of yourself and the world around you.

And if you plan on supporting a new mother — as a doula, childcare provider, grandparent, or friend, for instance — we have tools for you, too. Our free, 30-minute mini-course, PPD 101: Essentials for Every New Parent, is a great learning resource for new mama mental health —  and it’s great for anyone who loves one. And printables like Doula Secrets for Birth Partners Cheat Sheet and 50 Ways to Help a New Mom and Baby (and more) offer birth doula-directed guidance for helpers. Get them all for free here.

So, no — you do not have to be a mom to benefit from Ritual Care. That said, if you don’t love mamas and babies, though, this may not be the best site for you!